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The previous font, a version of Futura known as VW Utopia (and VW Headline), has had a very long career.

It was first featured in a 1960s ad created by the advertising agency Doyle Dane Bernbach (DDB).

Now Volkswagen has introduced a new font that it says is more contemporary, less geometric, and features dynamic contrast.

The new font was developed by MetaDesign and features a clean, perhaps more readable look than the preceding typeface.

Check out the graphic below to see how the new and old fonts appear in mockup advertisements.

Theres no word on when this will happen, but likely youll see it soon on vehicle models at Camelback VW.

Do you love it or will you miss the former font Tell us your opinion.

Volkswagen Headline Font Style